{"id":6683,"date":"2026-09-12T11:23:59","date_gmt":"2026-09-12T11:23:59","guid":{"rendered":"https:\/\/emojifaces.org\/blog\/?p=6683"},"modified":"2026-09-12T11:27:06","modified_gmt":"2026-09-12T11:27:06","slug":"splash-page-design-splash-page-design-best-practices-for-branding-messaging-user-experience-navigation-and-conversion-goals","status":"publish","type":"post","link":"https:\/\/emojifaces.org\/blog\/2026\/09\/12\/splash-page-design-splash-page-design-best-practices-for-branding-messaging-user-experience-navigation-and-conversion-goals\/","title":{"rendered":"Splash Page Design: Splash Page Design Best Practices for Branding, Messaging, User Experience, Navigation, and Conversion Goals"},"content":{"rendered":"<p><strong>A strong splash page should explain one thing fast, reinforce the brand, and move the visitor toward one clear action.<\/strong> Treat it as a focused entry point, not a decorative waiting room. If it adds friction, hides the next step, or slows the site, it is hurting the business.<\/p>\n<p><strong>TLDR:<\/strong> A good splash page has a clear message, fast load time, visible next step, and branding that feels intentional. For example, a SaaS company promoting a product launch might use a splash page with one headline, one short value statement, and one button: <em>\u201cJoin the beta.\u201d<\/em> If 10,000 visitors arrive and the page converts 18% instead of the previous 11%, that means 700 more signups from the same traffic. Keep the page simple, measurable, and easy to exit.<\/p>\n<h2>What a Splash Page Should Actually Do<\/h2>\n<p>A splash page is a short, focused screen shown before a visitor reaches the main site or a specific section. It may introduce a campaign, verify age, announce a product, collect email addresses, promote an event, or direct users to the right region or language.<\/p>\n<p>The best splash pages do not try to explain the entire company. They make one decision easier. That decision might be to enter the site, accept a promotion, sign up, choose a location, or continue to a product page.<\/p>\n<p>It drives me crazy when a splash page takes over the screen, plays a heavy animation, and then makes the visitor hunt for a tiny \u201cskip\u201d link. That is not branding. That is delay dressed up as design.<\/p>\n<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"720\" src=\"https:\/\/emojifaces.org\/blog\/wp-content\/uploads\/2026\/08\/a-close-up-of-a-bunch-of-colorful-houses-animation-storyboard-software-explainer-brand-colors.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/emojifaces.org\/blog\/wp-content\/uploads\/2026\/08\/a-close-up-of-a-bunch-of-colorful-houses-animation-storyboard-software-explainer-brand-colors.jpg 1080w, https:\/\/emojifaces.org\/blog\/wp-content\/uploads\/2026\/08\/a-close-up-of-a-bunch-of-colorful-houses-animation-storyboard-software-explainer-brand-colors-300x200.jpg 300w, https:\/\/emojifaces.org\/blog\/wp-content\/uploads\/2026\/08\/a-close-up-of-a-bunch-of-colorful-houses-animation-storyboard-software-explainer-brand-colors-1024x683.jpg 1024w, https:\/\/emojifaces.org\/blog\/wp-content\/uploads\/2026\/08\/a-close-up-of-a-bunch-of-colorful-houses-animation-storyboard-software-explainer-brand-colors-768x512.jpg 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/>\n<h2>Branding: Be Recognizable in Seconds<\/h2>\n<p>Your splash page may be the first branded moment a visitor sees. It should feel connected to the rest of your site, your ads, your email campaigns, and your product interface. Consistency builds trust. Confusion weakens it.<\/p>\n<p>Use these branding rules:<\/p>\n<ul>\n<li><strong>Keep the logo visible<\/strong>, but do not let it dominate the page.<\/li>\n<li><strong>Use brand colors with restraint.<\/strong> High contrast matters more than decoration.<\/li>\n<li><strong>Match the visual tone<\/strong> to the offer. A bank should not look like a music festival. A gaming launch should not look like a tax portal.<\/li>\n<li><strong>Use real imagery when possible.<\/strong> Product screenshots, storefront photos, or event visuals often beat generic stock art.<\/li>\n<li><strong>Respect white space.<\/strong> A crowded splash page feels pushy and cheap.<\/li>\n<\/ul>\n<p>Branding is not just the logo. It is the feeling of competence. Clean layout, readable type, and a confident message do more for credibility than a large background video that adds four seconds of load time.<\/p>\n<h2>Messaging: Say Less, Mean More<\/h2>\n<p>A splash page has almost no room for vague writing. The headline should answer one question: <strong>\u201cWhy am I seeing this?\u201d<\/strong> The supporting line should explain what the visitor gets or needs to do next.<\/p>\n<p>Weak message:<\/p>\n<p><em>\u201cWelcome to our new digital experience.\u201d<\/em><\/p>\n<p>Better message:<\/p>\n<p><em>\u201cGet early access to our new project management app.\u201d<\/em><\/p>\n<p>The second version is clearer. It gives context. It sets an action. It sounds less like internal marketing language.<\/p>\n<p>Use this simple structure:<\/p>\n<ol>\n<li><strong>Headline:<\/strong> State the offer or purpose.<\/li>\n<li><strong>Subtext:<\/strong> Add one benefit or requirement.<\/li>\n<li><strong>Action:<\/strong> Tell the user what to do next.<\/li>\n<\/ol>\n<p>For example:<\/p>\n<p><strong>Headline:<\/strong> \u201cJoin the winter sale before it opens to the public.\u201d<br \/>\n<strong>Subtext:<\/strong> \u201cSubscribers get access 24 hours early.\u201d<br \/>\n<strong>Button:<\/strong> \u201cGet early access\u201d<\/p>\n<p>Avoid clever wording if it slows understanding. Visitors do not owe the page extra attention.<\/p>\n<h2>User Experience: Speed, Clarity, and Control<\/h2>\n<p>A splash page should feel light. It should load fast, work on mobile, and offer a clear way forward. If the visitor wants the main site, do not trap them. If the visitor needs to confirm something, make the task quick.<\/p>\n<p>Focus on these user experience basics:<\/p>\n<ul>\n<li><strong>Load in under two seconds<\/strong> whenever possible.<\/li>\n<li><strong>Make the main button obvious<\/strong> on desktop and mobile.<\/li>\n<li><strong>Place exit or skip options where users expect them.<\/strong><\/li>\n<li><strong>Do not autoplay sound.<\/strong> Ever.<\/li>\n<li><strong>Avoid full-screen video on slow connections.<\/strong><\/li>\n<li><strong>Keep forms short.<\/strong> Email and first name may be enough.<\/li>\n<\/ul>\n<p>Expect to waste time on small performance issues if the page uses oversized images, third-party scripts, or animation libraries for a simple fade effect. A 5 MB hero image can ruin an otherwise solid campaign. Compress assets, test on mobile data, and remove anything that does not support the goal.<\/p>\n<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"720\" src=\"https:\/\/emojifaces.org\/blog\/wp-content\/uploads\/2026\/02\/graphs-of-performance-analytics-on-a-laptop-screen-sales-dashboard-lead-scoring-crm-automation-interface-sales-pipeline-visualization.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/emojifaces.org\/blog\/wp-content\/uploads\/2026\/02\/graphs-of-performance-analytics-on-a-laptop-screen-sales-dashboard-lead-scoring-crm-automation-interface-sales-pipeline-visualization.jpg 1080w, https:\/\/emojifaces.org\/blog\/wp-content\/uploads\/2026\/02\/graphs-of-performance-analytics-on-a-laptop-screen-sales-dashboard-lead-scoring-crm-automation-interface-sales-pipeline-visualization-300x200.jpg 300w, https:\/\/emojifaces.org\/blog\/wp-content\/uploads\/2026\/02\/graphs-of-performance-analytics-on-a-laptop-screen-sales-dashboard-lead-scoring-crm-automation-interface-sales-pipeline-visualization-1024x683.jpg 1024w, https:\/\/emojifaces.org\/blog\/wp-content\/uploads\/2026\/02\/graphs-of-performance-analytics-on-a-laptop-screen-sales-dashboard-lead-scoring-crm-automation-interface-sales-pipeline-visualization-768x512.jpg 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/>\n<h2>Navigation: Give Users a Clear Path<\/h2>\n<p>Splash pages often fail because they block movement. A visitor arrives ready to shop, read, register, or check information. Then a full-screen message interrupts them. If the interruption is useful, fine. If not, performance drops.<\/p>\n<p>Good navigation design gives users control without weakening the main goal. The primary action should stand out, but secondary choices should still be visible.<\/p>\n<p>Common examples include:<\/p>\n<ul>\n<li><strong>Primary button:<\/strong> \u201cStart free trial\u201d<\/li>\n<li><strong>Secondary link:<\/strong> \u201cContinue to site\u201d<\/li>\n<li><strong>Region selector:<\/strong> \u201cChoose your country\u201d<\/li>\n<li><strong>Age gate:<\/strong> \u201cI am over 18\u201d and \u201cI am under 18\u201d<\/li>\n<li><strong>Language choice:<\/strong> \u201cEnglish,\u201d \u201cSpanish,\u201d \u201cFrench\u201d<\/li>\n<\/ul>\n<p>Do not hide the secondary path in pale gray text at the bottom of the screen. That kind of trick may inflate a short-term metric, but it damages trust. People remember when a site makes them feel stuck.<\/p>\n<h2>Conversion Goals: Design Around One Main Outcome<\/h2>\n<p>Every splash page needs a measurable goal. Without one, design debates turn into opinions. With one, the page can be judged by results.<\/p>\n<p>Strong conversion goals include:<\/p>\n<ul>\n<li>Email signup rate<\/li>\n<li>Event registration rate<\/li>\n<li>App download clicks<\/li>\n<li>Coupon claims<\/li>\n<li>Product waitlist signups<\/li>\n<li>Region or language selection completion<\/li>\n<li>Age verification completion<\/li>\n<\/ul>\n<p>Pick one primary metric. Then watch the supporting metrics. If signups rise but bounce rate also jumps, the page may be too aggressive. If visitors click \u201cContinue to site\u201d 82% of the time, the offer may be weak or poorly matched to the traffic source.<\/p>\n<p>A practical benchmark: if a splash page asks only for an email address, a healthy campaign may convert between <strong>10% and 25%<\/strong>, depending on traffic quality and offer strength. Cold traffic may sit lower. Returning visitors and paid campaign traffic can perform better if the message matches the ad.<\/p>\n<h2>Accessibility and Trust Signals<\/h2>\n<p>A serious splash page must be accessible. This is both ethical and practical. If users cannot read, tap, or understand the page, the design is broken.<\/p>\n<p>Check the following:<\/p>\n<ul>\n<li><strong>Color contrast:<\/strong> Text must be readable against the background.<\/li>\n<li><strong>Keyboard access:<\/strong> Buttons and links should work without a mouse.<\/li>\n<li><strong>Screen reader labels:<\/strong> Forms and buttons need clear labels.<\/li>\n<li><strong>Readable type size:<\/strong> Tiny text is a common mobile failure.<\/li>\n<li><strong>Privacy context:<\/strong> If you collect email addresses, explain what users are signing up for.<\/li>\n<\/ul>\n<p>Trust also comes from being specific. \u201cNo spam\u201d is less useful than \u201cGet one product update per week.\u201d If there are terms, eligibility rules, or age requirements, state them plainly.<\/p>\n<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1620\" src=\"https:\/\/emojifaces.org\/blog\/wp-content\/uploads\/2026\/09\/an-advertisement-for-open-source-search-accessible-web-design-readable-text-trust-signals.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/emojifaces.org\/blog\/wp-content\/uploads\/2026\/09\/an-advertisement-for-open-source-search-accessible-web-design-readable-text-trust-signals.jpg 1080w, https:\/\/emojifaces.org\/blog\/wp-content\/uploads\/2026\/09\/an-advertisement-for-open-source-search-accessible-web-design-readable-text-trust-signals-200x300.jpg 200w, https:\/\/emojifaces.org\/blog\/wp-content\/uploads\/2026\/09\/an-advertisement-for-open-source-search-accessible-web-design-readable-text-trust-signals-683x1024.jpg 683w, https:\/\/emojifaces.org\/blog\/wp-content\/uploads\/2026\/09\/an-advertisement-for-open-source-search-accessible-web-design-readable-text-trust-signals-768x1152.jpg 768w, https:\/\/emojifaces.org\/blog\/wp-content\/uploads\/2026\/09\/an-advertisement-for-open-source-search-accessible-web-design-readable-text-trust-signals-1024x1536.jpg 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/>\n<h2>Testing: Do Not Guess<\/h2>\n<p>Test splash pages before making them permanent. Even small changes can have measurable effects. A headline change, shorter form, or clearer button can shift results quickly.<\/p>\n<p>Useful tests include:<\/p>\n<ul>\n<li><strong>Headline A\/B test:<\/strong> Benefit-led headline versus announcement-led headline.<\/li>\n<li><strong>Button text test:<\/strong> \u201cJoin now\u201d versus \u201cGet early access.\u201d<\/li>\n<li><strong>Form length test:<\/strong> Email only versus email plus name.<\/li>\n<li><strong>Exit option test:<\/strong> Visible text link versus small close icon.<\/li>\n<li><strong>Image test:<\/strong> Product screenshot versus lifestyle image.<\/li>\n<\/ul>\n<p>Run tests long enough to collect useful data. A result from 60 visits is noise. A result from several thousand visits is more reliable, especially if traffic sources are stable.<\/p>\n<h2>Final Checklist for Better Splash Page Design<\/h2>\n<ul>\n<li><strong>One purpose:<\/strong> Do not mix announcements, forms, videos, and menus unless truly needed.<\/li>\n<li><strong>One main action:<\/strong> Make the next step clear.<\/li>\n<li><strong>Fast load time:<\/strong> Compress images and limit scripts.<\/li>\n<li><strong>Brand consistency:<\/strong> Match the rest of your site and campaign.<\/li>\n<li><strong>Visible escape route:<\/strong> Let users continue if they are not interested.<\/li>\n<li><strong>Mobile-first layout:<\/strong> Most visitors will see the page on a small screen.<\/li>\n<li><strong>Measured results:<\/strong> Track clicks, form starts, completions, exits, and bounce rate.<\/li>\n<\/ul>\n<p>A splash page earns its place only when it helps the visitor and supports a business goal. Keep it brief. Make it honest. Measure what happens next. If the page cannot explain its value in a few seconds, it should probably be redesigned or removed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A strong splash page should explain one thing fast, reinforce the brand, and move the visitor toward one clear action. &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Splash Page Design: Splash Page Design Best Practices for Branding, Messaging, User Experience, Navigation, and Conversion Goals\" class=\"read-more button\" href=\"https:\/\/emojifaces.org\/blog\/2026\/09\/12\/splash-page-design-splash-page-design-best-practices-for-branding-messaging-user-experience-navigation-and-conversion-goals\/#more-6683\" aria-label=\"Read more about Splash Page Design: Splash Page Design Best Practices for Branding, Messaging, User Experience, Navigation, and Conversion Goals\">Read more<\/a><\/p>\n","protected":false},"author":39,"featured_media":6561,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[485],"tags":[],"class_list":["post-6683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","resize-featured-image"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Splash Page Design: Splash Page Design Best Practices for Branding, Messaging, User Experience, Navigation, and Conversion Goals - EmojiFaces Blog \ud83d\ude0e<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/emojifaces.org\/blog\/2026\/09\/12\/splash-page-design-splash-page-design-best-practices-for-branding-messaging-user-experience-navigation-and-conversion-goals\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Splash Page Design: Splash Page Design Best Practices for Branding, Messaging, User Experience, Navigation, and Conversion Goals - EmojiFaces Blog \ud83d\ude0e\" \/>\n<meta property=\"og:description\" content=\"A strong splash page should explain one thing fast, reinforce the brand, and move the visitor toward one clear action. ... Read more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/emojifaces.org\/blog\/2026\/09\/12\/splash-page-design-splash-page-design-best-practices-for-branding-messaging-user-experience-navigation-and-conversion-goals\/\" \/>\n<meta property=\"og:site_name\" content=\"EmojiFaces Blog \ud83d\ude0e\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-12T11:23:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-12T11:27:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/emojifaces.org\/blog\/wp-content\/uploads\/2026\/08\/a-close-up-of-a-bunch-of-colorful-houses-animation-storyboard-software-explainer-brand-colors-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jame Miller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jame Miller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/emojifaces.org\/blog\/2026\/09\/12\/splash-page-design-splash-page-design-best-practices-for-branding-messaging-user-experience-navigation-and-conversion-goals\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/emojifaces.org\/blog\/2026\/09\/12\/splash-page-design-splash-page-design-best-practices-for-branding-messaging-user-experience-navigation-and-conversion-goals\/\"},\"author\":{\"name\":\"Jame Miller\",\"@id\":\"https:\/\/emojifaces.org\/blog\/#\/schema\/person\/a0f9a21c48eb810387960779e71189a6\"},\"headline\":\"Splash Page Design: Splash Page Design Best Practices for Branding, Messaging, User Experience, Navigation, and Conversion Goals\",\"datePublished\":\"2026-09-12T11:23:59+00:00\",\"dateModified\":\"2026-09-12T11:27:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/emojifaces.org\/blog\/2026\/09\/12\/splash-page-design-splash-page-design-best-practices-for-branding-messaging-user-experience-navigation-and-conversion-goals\/\"},\"wordCount\":1373,\"publisher\":{\"@id\":\"https:\/\/emojifaces.org\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/emojifaces.org\/blog\/2026\/09\/12\/splash-page-design-splash-page-design-best-practices-for-branding-messaging-user-experience-navigation-and-conversion-goals\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/emojifaces.org\/blog\/wp-content\/uploads\/2026\/08\/a-close-up-of-a-bunch-of-colorful-houses-animation-storyboard-software-explainer-brand-colors-1.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/emojifaces.org\/blog\/2026\/09\/12\/splash-page-design-splash-page-design-best-practices-for-branding-messaging-user-experience-navigation-and-conversion-goals\/\",\"url\":\"https:\/\/emojifaces.org\/blog\/2026\/09\/12\/splash-page-design-splash-page-design-best-practices-for-branding-messaging-user-experience-navigation-and-conversion-goals\/\",\"name\":\"Splash Page Design: Splash Page Design Best Practices for Branding, Messaging, User Experience, Navigation, and Conversion Goals - EmojiFaces Blog \ud83d\ude0e\",\"isPartOf\":{\"@id\":\"https:\/\/emojifaces.org\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/emojifaces.org\/blog\/2026\/09\/12\/splash-page-design-splash-page-design-best-practices-for-branding-messaging-user-experience-navigation-and-conversion-goals\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/emojifaces.org\/blog\/2026\/09\/12\/splash-page-design-splash-page-design-best-practices-for-branding-messaging-user-experience-navigation-and-conversion-goals\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/emojifaces.org\/blog\/wp-content\/uploads\/2026\/08\/a-close-up-of-a-bunch-of-colorful-houses-animation-storyboard-software-explainer-brand-colors-1.jpg\",\"datePublished\":\"2026-09-12T11:23:59+00:00\",\"dateModified\":\"2026-09-12T11:27:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/emojifaces.org\/blog\/2026\/09\/12\/splash-page-design-splash-page-design-best-practices-for-branding-messaging-user-experience-navigation-and-conversion-goals\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/emojifaces.org\/blog\/2026\/09\/12\/splash-page-design-splash-page-design-best-practices-for-branding-messaging-user-experience-navigation-and-conversion-goals\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/emojifaces.org\/blog\/2026\/09\/12\/splash-page-design-splash-page-design-best-practices-for-branding-messaging-user-experience-navigation-and-conversion-goals\/#primaryimage\",\"url\":\"https:\/\/emojifaces.org\/blog\/wp-content\/uploads\/2026\/08\/a-close-up-of-a-bunch-of-colorful-houses-animation-storyboard-software-explainer-brand-colors-1.jpg\",\"contentUrl\":\"https:\/\/emojifaces.org\/blog\/wp-content\/uploads\/2026\/08\/a-close-up-of-a-bunch-of-colorful-houses-animation-storyboard-software-explainer-brand-colors-1.jpg\",\"width\":1080,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/emojifaces.org\/blog\/2026\/09\/12\/splash-page-design-splash-page-design-best-practices-for-branding-messaging-user-experience-navigation-and-conversion-goals\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/emojifaces.org\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Splash Page Design: Splash Page Design Best Practices for Branding, Messaging, User Experience, Navigation, and Conversion Goals\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/emojifaces.org\/blog\/#website\",\"url\":\"https:\/\/emojifaces.org\/blog\/\",\"name\":\"EmojiFaces Blog \ud83d\ude0e\",\"description\":\"Simple Emoji Keyboard to Copy &amp; Paste\",\"publisher\":{\"@id\":\"https:\/\/emojifaces.org\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/emojifaces.org\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/emojifaces.org\/blog\/#organization\",\"name\":\"EmojiFaces Blog \ud83d\ude0e\",\"url\":\"https:\/\/emojifaces.org\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/emojifaces.org\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/emojifaces.org\/blog\/wp-content\/uploads\/2022\/07\/cropped-emojifaces-logo.png\",\"contentUrl\":\"https:\/\/emojifaces.org\/blog\/wp-content\/uploads\/2022\/07\/cropped-emojifaces-logo.png\",\"width\":312,\"height\":63,\"caption\":\"EmojiFaces Blog \ud83d\ude0e\"},\"image\":{\"@id\":\"https:\/\/emojifaces.org\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/emojifaces.org\/blog\/#\/schema\/person\/a0f9a21c48eb810387960779e71189a6\",\"name\":\"Jame Miller\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/emojifaces.org\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/906d8a8fa6c3e14384c5577430fce80ea6f816e5fc083e2bc39ab04d01d06283?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/906d8a8fa6c3e14384c5577430fce80ea6f816e5fc083e2bc39ab04d01d06283?s=96&d=mm&r=g\",\"caption\":\"Jame Miller\"},\"description\":\"I'm Jame Miller, a cybersecurity analyst and blogger. Sharing knowledge on online security, data protection, and privacy issues is what I do best.\",\"url\":\"https:\/\/emojifaces.org\/blog\/author\/jamesm\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Splash Page Design: Splash Page Design Best Practices for Branding, Messaging, User Experience, Navigation, and Conversion Goals - EmojiFaces Blog \ud83d\ude0e","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/emojifaces.org\/blog\/2026\/09\/12\/splash-page-design-splash-page-design-best-practices-for-branding-messaging-user-experience-navigation-and-conversion-goals\/","og_locale":"en_US","og_type":"article","og_title":"Splash Page Design: Splash Page Design Best Practices for Branding, Messaging, User Experience, Navigation, and Conversion Goals - EmojiFaces Blog \ud83d\ude0e","og_description":"A strong splash page should explain one thing fast, reinforce the brand, and move the visitor toward one clear action. ... Read more","og_url":"https:\/\/emojifaces.org\/blog\/2026\/09\/12\/splash-page-design-splash-page-design-best-practices-for-branding-messaging-user-experience-navigation-and-conversion-goals\/","og_site_name":"EmojiFaces Blog \ud83d\ude0e","article_published_time":"2026-09-12T11:23:59+00:00","article_modified_time":"2026-09-12T11:27:06+00:00","og_image":[{"width":1080,"height":720,"url":"https:\/\/emojifaces.org\/blog\/wp-content\/uploads\/2026\/08\/a-close-up-of-a-bunch-of-colorful-houses-animation-storyboard-software-explainer-brand-colors-1.jpg","type":"image\/jpeg"}],"author":"Jame Miller","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jame Miller","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/emojifaces.org\/blog\/2026\/09\/12\/splash-page-design-splash-page-design-best-practices-for-branding-messaging-user-experience-navigation-and-conversion-goals\/#article","isPartOf":{"@id":"https:\/\/emojifaces.org\/blog\/2026\/09\/12\/splash-page-design-splash-page-design-best-practices-for-branding-messaging-user-experience-navigation-and-conversion-goals\/"},"author":{"name":"Jame Miller","@id":"https:\/\/emojifaces.org\/blog\/#\/schema\/person\/a0f9a21c48eb810387960779e71189a6"},"headline":"Splash Page Design: Splash Page Design Best Practices for Branding, Messaging, User Experience, Navigation, and Conversion Goals","datePublished":"2026-09-12T11:23:59+00:00","dateModified":"2026-09-12T11:27:06+00:00","mainEntityOfPage":{"@id":"https:\/\/emojifaces.org\/blog\/2026\/09\/12\/splash-page-design-splash-page-design-best-practices-for-branding-messaging-user-experience-navigation-and-conversion-goals\/"},"wordCount":1373,"publisher":{"@id":"https:\/\/emojifaces.org\/blog\/#organization"},"image":{"@id":"https:\/\/emojifaces.org\/blog\/2026\/09\/12\/splash-page-design-splash-page-design-best-practices-for-branding-messaging-user-experience-navigation-and-conversion-goals\/#primaryimage"},"thumbnailUrl":"https:\/\/emojifaces.org\/blog\/wp-content\/uploads\/2026\/08\/a-close-up-of-a-bunch-of-colorful-houses-animation-storyboard-software-explainer-brand-colors-1.jpg","articleSection":["Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/emojifaces.org\/blog\/2026\/09\/12\/splash-page-design-splash-page-design-best-practices-for-branding-messaging-user-experience-navigation-and-conversion-goals\/","url":"https:\/\/emojifaces.org\/blog\/2026\/09\/12\/splash-page-design-splash-page-design-best-practices-for-branding-messaging-user-experience-navigation-and-conversion-goals\/","name":"Splash Page Design: Splash Page Design Best Practices for Branding, Messaging, User Experience, Navigation, and Conversion Goals - EmojiFaces Blog \ud83d\ude0e","isPartOf":{"@id":"https:\/\/emojifaces.org\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/emojifaces.org\/blog\/2026\/09\/12\/splash-page-design-splash-page-design-best-practices-for-branding-messaging-user-experience-navigation-and-conversion-goals\/#primaryimage"},"image":{"@id":"https:\/\/emojifaces.org\/blog\/2026\/09\/12\/splash-page-design-splash-page-design-best-practices-for-branding-messaging-user-experience-navigation-and-conversion-goals\/#primaryimage"},"thumbnailUrl":"https:\/\/emojifaces.org\/blog\/wp-content\/uploads\/2026\/08\/a-close-up-of-a-bunch-of-colorful-houses-animation-storyboard-software-explainer-brand-colors-1.jpg","datePublished":"2026-09-12T11:23:59+00:00","dateModified":"2026-09-12T11:27:06+00:00","breadcrumb":{"@id":"https:\/\/emojifaces.org\/blog\/2026\/09\/12\/splash-page-design-splash-page-design-best-practices-for-branding-messaging-user-experience-navigation-and-conversion-goals\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/emojifaces.org\/blog\/2026\/09\/12\/splash-page-design-splash-page-design-best-practices-for-branding-messaging-user-experience-navigation-and-conversion-goals\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/emojifaces.org\/blog\/2026\/09\/12\/splash-page-design-splash-page-design-best-practices-for-branding-messaging-user-experience-navigation-and-conversion-goals\/#primaryimage","url":"https:\/\/emojifaces.org\/blog\/wp-content\/uploads\/2026\/08\/a-close-up-of-a-bunch-of-colorful-houses-animation-storyboard-software-explainer-brand-colors-1.jpg","contentUrl":"https:\/\/emojifaces.org\/blog\/wp-content\/uploads\/2026\/08\/a-close-up-of-a-bunch-of-colorful-houses-animation-storyboard-software-explainer-brand-colors-1.jpg","width":1080,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/emojifaces.org\/blog\/2026\/09\/12\/splash-page-design-splash-page-design-best-practices-for-branding-messaging-user-experience-navigation-and-conversion-goals\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/emojifaces.org\/blog\/"},{"@type":"ListItem","position":2,"name":"Splash Page Design: Splash Page Design Best Practices for Branding, Messaging, User Experience, Navigation, and Conversion Goals"}]},{"@type":"WebSite","@id":"https:\/\/emojifaces.org\/blog\/#website","url":"https:\/\/emojifaces.org\/blog\/","name":"EmojiFaces Blog \ud83d\ude0e","description":"Simple Emoji Keyboard to Copy &amp; Paste","publisher":{"@id":"https:\/\/emojifaces.org\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/emojifaces.org\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/emojifaces.org\/blog\/#organization","name":"EmojiFaces Blog \ud83d\ude0e","url":"https:\/\/emojifaces.org\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/emojifaces.org\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/emojifaces.org\/blog\/wp-content\/uploads\/2022\/07\/cropped-emojifaces-logo.png","contentUrl":"https:\/\/emojifaces.org\/blog\/wp-content\/uploads\/2022\/07\/cropped-emojifaces-logo.png","width":312,"height":63,"caption":"EmojiFaces Blog \ud83d\ude0e"},"image":{"@id":"https:\/\/emojifaces.org\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/emojifaces.org\/blog\/#\/schema\/person\/a0f9a21c48eb810387960779e71189a6","name":"Jame Miller","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/emojifaces.org\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/906d8a8fa6c3e14384c5577430fce80ea6f816e5fc083e2bc39ab04d01d06283?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/906d8a8fa6c3e14384c5577430fce80ea6f816e5fc083e2bc39ab04d01d06283?s=96&d=mm&r=g","caption":"Jame Miller"},"description":"I'm Jame Miller, a cybersecurity analyst and blogger. Sharing knowledge on online security, data protection, and privacy issues is what I do best.","url":"https:\/\/emojifaces.org\/blog\/author\/jamesm\/"}]}},"_links":{"self":[{"href":"https:\/\/emojifaces.org\/blog\/wp-json\/wp\/v2\/posts\/6683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emojifaces.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emojifaces.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emojifaces.org\/blog\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/emojifaces.org\/blog\/wp-json\/wp\/v2\/comments?post=6683"}],"version-history":[{"count":1,"href":"https:\/\/emojifaces.org\/blog\/wp-json\/wp\/v2\/posts\/6683\/revisions"}],"predecessor-version":[{"id":6695,"href":"https:\/\/emojifaces.org\/blog\/wp-json\/wp\/v2\/posts\/6683\/revisions\/6695"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emojifaces.org\/blog\/wp-json\/wp\/v2\/media\/6561"}],"wp:attachment":[{"href":"https:\/\/emojifaces.org\/blog\/wp-json\/wp\/v2\/media?parent=6683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emojifaces.org\/blog\/wp-json\/wp\/v2\/categories?post=6683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emojifaces.org\/blog\/wp-json\/wp\/v2\/tags?post=6683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}