With over two billion users, YouTube is the second most popular website in the world. It has become a powerful search engine and an important way for businesses to reach their target audience.
If you’re looking to get your videos seen by more people, then you need to understand YouTube’s SEO strategies and use the right tools to help boost your rankings. In this article, we’ll take a look at seven of the best YouTube SEO tools available that can help you increase your rankings on YouTube.
What Is SEO
Search engine optimization (SEO) is a set of techniques used to increase visibility and traffic to websites on search engine results pages. The goal of SEO is to improve the rankings of a website or webpage in the unpaid “organic” search results. In other words, companies use SEO strategies to help their webpages appear at the top of search engine results for relevant keywords and phrases related to their industry or services.
SEO involves utilizing various tactics like keyword research, content creation, link building and more in order to optimize a website for better ranking on SERPs. Keywords are important because they help determine how relevant your content is for certain topics and searches. Through proper keyword research, businesses can ensure that their content stands out from the crowd and ranks higher in SERP’s for those specific keywords.
What Are YouTube Rankings
YouTube rankings are a numerical representation of the popularity and success of videos on YouTube. A video’s ranking is determined by the amount of views, likes, comments and subscribers it has. As a result, creators with higher rankings have more reach than those with lower rankings—resulting in more engagement from viewers.
In order to increase their ranking, creators will focus on creating engaging content that encourages viewers to watch longer videos, like or comment on their videos as well as subscribe to their channel.
To maximize reach and visibility, they may also collaborate with other creators who have strong rankings themselves or take advantage of trending hashtags related to their content. Doing so puts them in front of potential viewers who might not have been aware that they had a channel prior.
Best YouTube SEO Tools to Boost Your YouTube Rankings
1. TubeBuddy
TubeBuddy is an extension utilized for safely managing your YouTube channel. It incorporates help, video optimization, statistical and research data, social media, and bulk video management. Using TubeBuddy, you can produce and schedule your YouTube video clips, use automated responses for swift video examination, and assemble highlight displays, among others.
2. VidIQ
VidIQ is a browser extension that analyzes your YouTube data and gives you metrics to keep track of your performance. In addition, it lets you add your competitor channels to take a look and see how you perform relative to others. You can also set up filtered alerts to receive program suggestions based on guest ratings. The extension even allows you to syndicate content to your Facebook account straight from the program, making it very easy for you to publicize videos.
3. Rank Tracker
Rank Tracker is another freemium keyword research tool that you can use to filter out keywords from YouTube suggestions and learn their rankings, competition, expected visits, and other statistics. It is particularly helpful to find keywords that will place your videos on YouTube for featured snippet listings.
4. YTRank
It doesn’t have to consume much time or energy to monitor YouTube rankings for a search term. Simply select the location where you want them, input your YouTube video link, and add extra keywords.
5. Rival IQ
Rival IQ provides you with YouTube analytics data that you can use to discover and analyze your competitors in order to make any decisions relevant to your channel’s success. Rival IQ will show you the times of day that your competitors post videos, the engagement their content receives, likes, dislikes, subscribers, views, comments, and more.
6. Serpstat
Serpstat’s largest advantage is its effective keyword researching abilities on YouTube. You can create videos for related, popular, and untapped keywords. It can even determine how relevant a video is to a particular search. Simply give it a keyword and watch as it spits out related keywords for you to target and avoid. It also assigns a metric to illustrate the relevance of each keyword.
7. Google Trends
GoogleTrends lets you create comparable searches for various keywords. While Google KeywordPlanner displays keyword volume, Gross Trends adjusts search data to make the searches it supplies much more useful.
Conclusion
YouTube SEO tools can be a great asset to increase the visibility and rankings of your videos. These seven tools are among the best available, providing powerful features tailored to help you reach a broader audience, improve your rankings and maximize engagement.
With the right combination of planning, creativity and optimization tools, you can take your YouTube channel to new heights. So why wait? Start exploring the potential of these top-rated YouTube SEO Tools today and watch as your rankings climb!