Since email is still one of the most important means of communication for a large number of businesses, email testing is one of the crucial parts of the process to ensure that everything is alright. For example, imagine that you are having a big marketing campaign that you have thoroughly prepared, but in the end, your email looks like a huge mess because you haven’t tested it before sending it to your subscribers. That could bring out horrific consequences to your business and have extremely bad responses from your clients.
To avoid this scenario, you should incorporate email testing tools into your business and get rid of unwanted and messy emails. To help you with choosing the proper tool, we have compiled a list of the best tools of this kind that are currently on the market. To start with, we should explain what an email testing tool can do for you and why it is good to have one.
What is an email testing tool?
An email testing tool or software is a program that enables you to have a preview of your emails before you decide to send them to your subscribers. By using such a tool, you will be able to see all the possible flaws in your email and change them to achieve better performance.
Other than seeing how your email will be displayed on your clients’ desktops or mobile phones, you will also make sure that your email has passed a spam test. By taking care of these tiny details, you will be relieved by the fact that your email will look great and that it will cause delight in your client’s eyes.
Now that you have seen how helpful this tool can be, check out our list.
1. Imitate Email
Imitate Email is software created for developers and other users that are very useful in every single stage of composing and sending an email. Although testing email flows might be tricky, this tool will prevent you from making unnecessary mistakes and enable you to launch the email flows in the safest way possible. While developing new software, there is no room for mistakes, and it is crucial to test every single part of it.
Imitate Email will offer you and your users an efficient and seamless experience while testing the software. You can use an embedded widget without any account so that your users won’t even have a clue that they are using this tool. By using this tool, you will not have the need to set up SMTP servers, use UI of poor quality, or will not end up in a situation where you sent test emails to your customers by accident.
While testing your emails, you will send them directly to the tool’s SMTP server and be able to view them in the mailbox app. There are also multiple filtering options to find the email more easily and the option to set up multiple projects, and mailboxes and give permissions to other members of the team. You can start using this tool by clicking here: https://appsumo.8odi.net/b3XJrM.
2. Litmus
Litmus is an email testing tool that is specialized for marketing purposes and enables you to test and analyze all email service providers. This tool will make you increase your conversions by using its numerous features and creating highly effective email campaigns.
It offers all kinds of options: email design, building, personalization, testing, analytics, collaboration, review, and technology integrations. Litmus connects to your ESP and gets the most out of it by creating amazing marketing campaigns.
3. MailCatcher
MailCatcher is a great free email testing tool that catches all emails and enables you to display them. It will show you the HTML, plain text, or even source version, list all the attachments, and allow you to download the original version of the email.
You can use keywords to easily navigate between emails and always be cautious when it comes to emails. This tool uses a simple SMTP server that will catch all your emails and show them to you in a web interface or your favorite app.
4. Mail tester
As the name itself suggests, Mailtester is another great tool for email checking and verification. It is a great way to increase your email ROI and ace your marketing campaign. Mailtester checks the validity of emails and makes sure that your emails go only to the existing email addresses and drive results.
This way, you can be sure that you won’t end up in a spam folder and remain in ISP’s good books. Another great thing is that you can connect Mailtester to the rest of the applications that you use and have a well-integrated system.
5. Mailtrap
Mailtrap is software that is great for testing environments in the crucial stages of development. It has an integrated SMTP server that catches the emails by automatization and checks the validity of the email addresses. Mailtrap keeps all the data in one place, so it receives a big plus for the organization. Moreover, it also integrates with Mailtrap API, analyzes the HTML, enables you to view messages, and checks emails for spam.
Conclusion
You have seen the importance of having an email testing tool by your side and all the benefits that it could bring to your business. It is extremely important to make sure that your emails go to the right recipient and that they are the best possible version since such details could truly affect your marketing campaigns and your business in general. Driving results and increasing conversions are only some of the consequences of having a good email testing tool.
We certainly recommend Imitate Email, since it has numerous useful features and can help you during all stages of the development of your business. Start checking your emails and increase your sales by choosing a plan with lifetime access: https://appsumo.8odi.net/b3XJrM.